There has been some industry talk about the very real possibility of John Cena turning heel. I'm not sure how much truth there is to this, and as it stands now, it is just a rumor. Would they really turn one of the biggest faces in the history of professional wrestling into a heel? Would their fan base shift? How would merchandise sales be affected? This is not a decision that will be made lightly, this could potentially change the company for a long time.
I'm not really sure how to feel about it. John Cena is one of my favorites, always the good guy, always doing what's right. He has been the face of the company for the majority of his career and is, what many would call, the modern day Hulk Hogan. He is pretty much a superhero. The kids love him, every little kid you see in the audience is covered from head to toe in Cenation gear. That brings me to my main point, the reaction of the child/youth audience to the heel turn of John Cena. They scream the loudest when he comes out and I'm not sure if they would react the same if he was a bad guy. I watched what the crowd reaction was when he was forced to join the Nexus faction. Complete and utter shock, jaws hit the floor, and they were on the verge of tears (much like myself). I honestly think that they would lose some of their youth audience. Some may hang on simply hoping that he will one day turn good again and be the Cena that we all know and love.
A heel turn would in no way be permanent for John Cena. I really don't think that the WWE would chance losing the biggest, and most popular, face that they have ever had. That being said, there are MANY people that do no like Cena at all. He has made light of the people who hate him, but I think that a heel turn would make those people into fans. It would certainly provide the viewers with something different, instead of the same guys getting the belts, the same good guys vs. bad guys, and so on. There needs to be something new and different thrown into the mix of WWE programming. Not saying that it has become stale by any means, it just needs a shake-up.
This potential (and I say potential because it is not written in stone yet) turn could go either way. There are so many variables to consider when a wrestler is making the switch from good to bad, or the reverse. Decisions like this affect every single aspect of the business, even though not everyone may realize it.
It will be interesting to see how it plays out.
